Meet the Maker: Dizzy Miss James

Meet the Maker: Dizzy Miss James

Unicorns and pandas and rabbits, oh my! Dizzy Miss James' cute characters always make us smile, so it was a bit of a no brainer to stock some of their lovely goodies on The Treasured. 

Get to know Victoria, Dizzy Miss James' founder and designer, in the second of our Meet the Maker series... (If you missed our first, meet Jilly from JillyJilly here.)

Victoria from Dizzy Miss James
Meet Victoria from Dizzy Miss James.

How was Dizzy Miss James born?

Well there is a story behind the name. A few years ago my life took a challenging and unusual turn when I became ill with a balance disorder called Uncompensated Labyrinthitis. This meant I felt severe dizziness and unbalance all of the time and I struggled to focus on everyday tasks I previously took for granted. Unfortunately I had to give up my job and put on hold my aspirations of being an artist to concentrate on my health.

I was in recovery for many years and during this time I began making and creating fun quirky products. I wanted to create something to make me smile and forget about illness. I changed the way I worked from detailed to simple and bold, it was the only thing my cloudy head and fatigued body could deal with at the time. Once I got a handle on my health I decided to start selling my products online and Dizzy Miss James was born!

What inspires your designs?

I am inspired by nature and many of my designs are often based on the beautiful wildlife of my home county of Northumberland. I have a love of Scandinavian and mid-century design which you can see the influence in my work and throughout my home. Bold, colour and shapes is what I'm all about.

Which of your characters is your favourite?

I’d have to say Mr. Fox. He was my original design many moons ago, he's where it all began and he is still one of my most popular designs today.

Dizzy Miss James Mr Fox Cushion and Tote Bag

What do you love most about running your own creative business?

I love what I do and it doesn’t feel like work. I thrive on creativity and the daily tasks needed to run my business. 

What’s the most challenging thing about it?

I worry if people will like my products! I basically design things I like and if people want to buy them it’s a bonus. Sometimes it’s hard to tell what is going to sell well so I try to research as best I can. 

Dizzy Miss James Studio Interior
Take a peek inside the Dizzy Miss James Studio in Northumberland.

Are there any other creative businesses that you look up to?

I love Jane Foster Designs and I have a MASSIVE crush on her studio. And Nikki McWilliams biscuit loveliness has made their way into my home. They are such talented inspirational ladies.

What’s next for Dizzy Miss James?

I'm looking forward to expanding my range this year, showing you my new designs and the new cheeky characters that will be joining the DMJ family. I hope that they make you smile as much as they do me.

If you could give aspiring creatives one top tip, what would it be?

I know it’s not everyone’s favourite part of running a business but try and keep your bookkeeping up to date, that way you avoid having to do lots of admin all in one go.  There are a lot of great accounting clouds available out there like QuickFile. You can connect the cloud to your business and PayPal accounts so it automatically uploads your transactions, this really helps!

And always remember to LOVE what you do! 

Other than your cute creatures, which product on The Treasured is your favourite? 

That has to be the fabulous ‘More Gin Please’ Cross Stitch Kit by The Make Arcade. I’m a huge gin lover and this would fit right in, in my studio.

The Make Arcade 'More Gin Please' Cross Stitch Kit